Back to nature
It is seldom one gets a chance to design international label designs for a prestigious company like Herbion. Launching a complete range of shampoos, the client required us to be involved from scratch. The range included herbal shampoos and conditioners in four variants. The job started with brand name suggestions to label design and included all promotional material for Russia as well as Pakistan.
The four variants designed and launched were Aloe Vera, Bamboo, Pomegranate and Olive. CLAREE was initially launched in Russia and Uzbekistan, then in US and Canada, and finally in Pakistan. Aesthetically pleasing these variants were required to look subtle but attractive keeping in view the targeted customer.