The story of purple blue
When Cadbury started their operations in Pakistan with an aggressive production plan for CDM , they initially launched a few small brands in their warming up phase. A Mango flavoured toffee, Yellow American Brickchew, was one of them. Although Robert Jones the Country Head, didn't like it personally as he was never a mango fan, saying “its a lousy fruit”. Eliza Clark was our next, and then came Eclairs and Softmints. We worked on all of them, in fact we were attached with Cadbury from day one when they had a small office setup, gearing up for the big business ahead.Sadly we had to part ways when they were ready to kick off their flagship brand CDM officially due to their global affiliation.