A very focused and tangible campaign designed for Gillette, a leader in men's skin care and shaving accessories, face washes, aftershaves and moisturisers. It was a comprehensive campaign focusing separate ads representing each category.
Cyma, the creative director came up with the idea of portraying the Gillette man as an ideal of both men and women. Manly and charismatic, he is physically fit, professionally successful, playful, focused, intense and above all, always in command. The entire print campaign focused on him being a part of different moods and surroundings.