Top model: Heating up a Wild Winter!
Few winters back, a highly glamorous and seductive TV and Print campaign was launched with one of the top models of the year, Rabiya. It was a mega shoot with 4 models and almost eighty men and women outfits. This particular shot was executed with the help of heavy blowers that lent it wildness and mystery, a dangerous combination! The shot was talk of the town the entire time the campaign ran, especially as the trend leaned towards more conservative marketing.
The director resurrected and sizzled the fashion scene with this hot campaign. He aimed for and scored, transforming the beautiful and sweet natured Rabiya into a fiery blend of an ice queen and the lorelei. She’s surely a sight to warm three winters!
The TV commercial was filmed in the scenic and most beautiful mountainous northern areas of Pakistan, almost 11,000 feet above sea level. The temperature was freezing, the travel tiring. By the end of the 2 day shoot, we were ready to weep. The raving reviews later made it worth it all.