Dynamo Singer Atif
Atif Aslam is a Pakistani pop singer and film actor, who has made appearances in Bollywood films. We engaged him as celebrity star actor in 2005 for a Sony Ericsson cell phone K700i advertising campaign. The story moves around Atifs’ likeness for a girl and how he smartly uses K700i features help him convince his reluctant mother.
It was a full 360 degree campaign including Print, TV, Outdoors and Shop branding.