The living Santa
This commercial is by far the best example of a trusting Client-Agency partnership. Bonanza, the biggest name in winter fashion wear granted us the opportunity to film this ad in Moscow. So despite the handicap of our not being able to have a pre production location raccee beforehand and therefore not sharing a storyboard with them,we were entrusted to film a commercial worth millions of rupees on faith alone. Aware of our responsibility and the opportunity presented to us, we took up the challenge with great excitement. From the majestic Red Square and their most famous pedestrian eclectic art street Arbat to the local bus, we developed the storyline and tried to capture the majestic history and splendor that is Russia.
Added bonus was the jolly Santa, selling local crafts who cheerfully accepted our request for being a part of our shoot and ofcourse the young boy playing merry tunes with his violin at Arbat.