Zuri, a Dubai based exclusive designer jewellery client required an exquisite face for their exquisite gems and jewels display. Jane an upcoming Russian model fit the bill perfectly. An exclusive outlet at the Mall of Emirates, Zuri boasts an array of modern and ethnic jewellery styles. Some of these were photographed and catalogued in a specially designed brochure.
All the digital images of this campaign we got from their regional agency. Locally we had produced POS material and gave our client the brand activation support.
Our client was Brand Masters, who had marketing rights for Heinz, Craft Foods and Lindt Sprungli. They also had Oreo, so a lot of good work we did on Oreo as well.
That ad had been conceived 28 years back when Khawar was working for IAL Saatchi & Saatchi. It was printed in newspaper.
Aysha was 25, She was struck by the Guillian Barre Syndrome, a rare vital disease attacking the nerves. Got paralysed from neck down. If treated immediately it was totally reversible. Her friends thought to raise some money for her treatment.
Khawar was given to make an appeal ad. He made one, showing many flowers with long stem. But one stem was broken and treated, all this in a sketch form. Dingy yellow he used symbolises sickness. Cyma, Creative Head did the cool copy on factual based.
When there was no balls of such ventures here in Pakistan, we opened up this
first ever HotShop in 1993, almost 25 years back.