There was no concept of an exclusive design hotshop 25 years back in Pakistan when Khawar came up with this brainwave. This is the first, oldest and one of its kind facility in the city, still. Khawar joined me as a young man in 1988, full of dreams. He was ever creative and dangerously dedicated.
Now that he is gray and no longer young, I see the same passion in his eyes. Jamal Mir. CEO-Prestige Grey Pakistan.
Fortunately, we take great pleasure in boasting our Vital Statistics and publicly too! We are young and toned up for the challenges ahead because we are only 21.
We have had the privilege of working on more than 300 brands so far. Handled around a 100 clients [without exaggeration]. Directed millions of clicks. Met unrealistic deadlines. Lucky to have hundreds of diehard fans of our passionate work.
As quoted by Barry Day "advertising is the most fun you can have with your clothes on" - A distinguished advertising professional with over 40 years of experience in international advertising.
Faith and discipline are the two key words that have played a distinctive role in the CW life story. Khawar, our CD and CEO started this dream from his room way back in 1985. Today, we are small in numbers still, but have established an impeccable reputation for creativity and accomplishment at the advertising scene.
As you enter our office, you will see a boldly written "Celebrating 21 successful years of faith and discipline" statement.
Whether you work under the influence of a defined philosophy or not, everyone is lead consciously or unconsciously by individual ethics, thoughts and goals. The way he understands and conceives things. Be it defined or in abstract form.
We think good advertising solutions are like those perfect conceptions which give birth to an entity that grows to become a brilliant personality. The process involves driving passion, obsessive pursuit of satisfaction coupled with meticulous care and planning.
What people experience as they enter CW is a timeless journey. A fully packed workday filled with ideas, vigor and impossible deadlines is offset by the warm, soothing and motivating interior. A soft backdrop of framed paintings, memories and world best ads., it is designed like an art gallery. You will surely feel its magic from the mysterious girl in "The Cloth" hung on the eastern wall, the not so humble director’s den, to all the displayed brands worked on and all mementos collected from around the world. Our passion for life, art and beauty is found in every nook and corner of CW.
When there was no balls of such ventures here in Pakistan, we opened up this
first ever HotShop in 1993, almost 25 years back.