He has an instinctive flirtation and ongoing affair with art and emotions. Advertising is an addictive pleasure for him. Its his childhood sweetheart, his hot, current girlfriend. Thirty five years in this field and it still keeps him young and energetic.
As a Creative Director, he believes in keeping focus on the insightful communication while wrapping it up in aesthetics as required. An articulate and headstrong rebel, he always arms himself with the right people against all odds.
Khawar has a vast and long experience in advertising starting from his days as Art Director in Prestige [Grey] & IAL [Saatchi & Saatchi] during the 80’s. When the time was right and ripe, then he moved out from the agency life and established his own design house, Creative Workshop that is successfully running its 25th year. He worked for more than 500 brands, directed TV Commercials in Pakistan and abroad.
When there was no balls of such ventures here in Pakistan, we opened up this
first ever HotShop in 1993, almost 25 years back.