It was an organised Family Summer Promotion in a mall by Cupola Group MEA[UAE] in Karachi. There was lots of POS and promotions we designed to celebrate that Summer Vacations.
Designed this six monthly calendar for IBA Business English Programme. Theme was 'The minds that brightened the world'. We selected six legends: Shakespeare, Ghalib, Tolstoy, Bernard Shaw, Tagore and Hemingway.
It is surprisingly difficult even for us to believe on the number of world best chocolate brands we have worked on! We are extremely proud that our first chocolate client was Nestle Pakistan who was at the time introducing its products in the Central Asian region.We designed tons of POP material for Lion, and especially KitKat while eating tons of it ourselves.
Our next yummy Client was Cadbury, where we were privileged to redesign their Eclairs and Eliza Clark packaging. Cadbury was a valued client of Creative Workshop for 4 years. During this time, our company was involved in almost all creative’s for Cadbury chocolates.
Searle Pakistan is another of our esteemed clients and also a distributor of Mars, Bounty, M&Ms, Snickers and Twix in Pakistan. We have designed numerous POP material and done some shoot locally for them as well.
We have also been a part of launching Lindt Chocolates for importers “Brand Masters”. Our company has also managed a Polo Cup event sponsored by Lindt. Hersheyís in another brand we proudly claim to have been associated with through the same company.
It was an organised Family Summer Promotion in a mall by Cupola Group MEA[UAE] in Karachi. There was lots of POS and promotions we designed to celebrate that Summer Vacations.
Comelle was doing a BTL activity [brand activation] in Lahore and in some ruler area. We wraparound its packaging on the cow to show this full cream cow powder is as fresh and natural as a cow's real milk.
This mobile was made in initial days of Cadbury's while they were setting up their operations here in Pakistan. They launched many toffees and Candy's in that sweet time before they came up with CDM. Robinson's Champ was that happy times adventure.
Initially we designed this Clippers logo when they started first outlet in Karachi. It was promotional coupons like visit 5 times for any service, and sixth service will completely be is Free.
This mug and paper bag designed for V4 production house. In that era we normally used to shoot on U-matic and Betacam, the big tape to carry TVS's and other contents.
Designed this wobbler to promote Tea-Millac tea whitener is good to make 'doodh patti chaie'. We also call it 'Chanac' famous for its taste at roadside small hotels throughout Pakistan.
At that time when our CEO and CD was working for IAL Saatchi & Sattchi, he designed these mobiles for P&G at their official launch in Pakistan. Oil of Ulay pink and white. P&G launched itself with two brands: Head & Shoulders and Oil of Ulay.
Product Calendar. GSK
This was a product calendar with a treatment of corporate calendar. Theme was 'Cherish the simpler things in life' and brands involved were Amoxil and Augmentin.
Long distance communication is mostly tricky. But in this case it worked well to our advantage as the chemistry between our Art Director, Ahmed and the liaison Marketing Manager from Polo Campero, Ingrid clicked to produce great photography and promotional posters for display at the outlets in Los Angeles.
A few months later, one of our Directorís visit, he was a part of the opening of their 53rd outlet in the US in the state of San Francesco. Even with the threat of thunderstorm and heavy rainfall, the love of Latina Grilled Chicken prevailed that day bringing in droves of food enthusiasts.
Nestle was promoting their products: Maggi, Kitkat, Lion and Nuts in Uzbekistan. We made tones of POS for them, just imagine POS transporting in long bed container. It included branded pencils, badges, keychain and counter-top dispensers.
We designed this thematic calendar for GSK, theme was musical instrument and flowers. The execution was awesome in watercolour, it was six page venture.
For EMI we designed that CD cover and inlay for Fakhar and Hammad who came up with their1st band named ‘Yatagaan’. That was the 80’s and rap was in very much in in music bands. Fakhar did raping in it on many numbers. We also shoot his first ever video song in this album 'Proud Pakistani'.
Gillette has male grooming products under 'Cool Wave' Series. Sometimes people wanted to buy a gift box for special occasions. So we conceive a hexagonal gift box, and shoot all products which are in the box for box top. Later hexagonal was costly so client requested for a simple one.
We designed and used to print this Cadbury's Eclairs dispensing box for years. Caramels with milk chocolate centre. There was another box for a classic toffee 'Eliza Clark' we print as well, such type of dispensing boxes are practical for transportation and dispensing.
3 Sharks sell colourful cotton in South Africa. We combined cloth colour samples with their logo in such a way that floor sticker communicating all about their business.
When Phillips introduced energy saving lamps, they needed an innovative stall for their brand activation. We designed these 6 feet high 20 POS units. This is the original hand made mockUp of that unit, which we showed to client and got this job in late 90's.
Chuckles: Kids love it, there is no salon for kids in the city at all. Mothers also enjoy there. It is a young mothers and kids salon. Novelty for the city with a tagline 'fun cuts and more'.
We made this POS unit for Gillette, who own's this brand. It was actually one of their famous TV Commercial in which bunny with Duracell runs longer. This merchandising cutout was a recall of that advertisement. The claimed was 'That lasts up to 7 times longer', We designed and fabricated, almost 4 feet in height.
British Council needs pocket folders for their 'Teaching Centre' and evening 'Business Courses' programme. We had a chance to design for them, and print as well. It was an excellent experience, we noticed we had been appreciated more by foreigners than locals.
Clippers need small things to give on and off to their clients. This is the keychain once they made as giveaways.
Nestle was promoting their products: Maggi, Kitkat, Lion and Nuts in Uzbekistan. We made tones of POS for them, just imagine POS transporting in long bed container. It included branded pencils, badges, keychain and counter-top dispensers.
The News International organised this one day seminar of Bill Gibson on Sales Management. We design the seminar creatives like, logo, participants forms, information kit, backdrop, memento, badges and Newspaper ad. This is memento brass front.
Gift vouchers was a mega celebration continuos at Zamzama on opening up Gentlemen's salon, it last for a month after inauguration. 25% off on any regular service you choose.
The Greater Toronto Area is the most populous metropolitan area in Canada. Maple Mart is one of the online grocery and frozen food stores, focuses their extended delivery services for the same part of the city.
They needed a targeted promotion for residential flats, offices and schools. We designed a doorhanger for young working couples and the other for price conscious senior citizens to check their immediate response. All food was 100% pure and organic.
When there was no balls of such ventures here in Pakistan, we opened up this
first ever HotShop in 1993, almost 25 years back.